AR-Driven Museum Stories
The Solution
I designed a mobile app that layers Instagram-style stories and AR interactions over the museum’s collection, letting younger visitors discover objects’ histories through short, visual narratives on their own phones.
The final solution
The Challenge
“How might we engage younger visitors, attract a wider audience, and elevate the museum experience—while staying within space and budget constraints?”
This cultural space faced a challenge—visitor data revealed low engagement from younger audiences. Despite rich historical content, research showed the need for a digital layer and a stronger social media presence to stay relevant.
First design iterations
Usability testing results led to design changes
The final concept adapted the familiar Instagram Stories pattern to museum storytelling
The Process
Usability testing revealed text was distracting users, so I conducted a final A/B test with an image-focused alternative. Text remained accessible via a dedicated button, improving the overall user experience.
A/B testing
Style guide
Final design. Follow-up testing showed the redesign reversed the early drop-off: session length and return visits improved substantially. Happy to share detailed results in conversation.