Cimmyt Interactives and app
International Maize and Wheat Improvement Center (CIMMYT)
ROLES: UX Director, Creative Director
For the 50th anniversary of this NGO the challenge was to show and explain the history of humankind’s relationship with corn and wheat and the Institute’s role, in a succinct, engaging and meaningful way to a broad audience.
Close work with the client on concept, ideation, art direction and content included whiteboard sessions and a detailed planning process.
Part of the solution was a bilingual interactive, gesture-enabled story in the form of a timeline, layered to work on a variety of levels from a cursory overview to casual browsing to an in-depth and extended reading.