Cimmyt Interactives and app
International Maize and Wheat Improvement Center (CIMMYT)
ROLES: UX PRODUCER / DIRECTOR
ART DIRECTOR (UI)
For the 50th anniversary of this NGO the challenge was to show and explain the history of humankind’s relationship with corn and wheat and the Institute’s role, in a succinct, engaging and meaningful way to a broad audience.
Close work with the client on concept, ideation, art direction and content included whiteboard sessions and a detailed planning process.
Part of the solution was a bilingual interactive, gesture-enabled story in the form of a timeline, layered to work on a variety of levels from a cursory overview to casual browsing to an in-depth and extended reading.